“We have to find a way to have the dress glow." Marlene Dietrich Marlene Dietrich was an internationally acclaimed actress, a role model to many women, a live performer and much more—she was a FashionTech visionary. She dreamed of inventive and avant-garde ideas that were ahead of her time. How Marlene planned her stage performances were phenomenal and she was also known as the master of lights. Besides meticulously planning her dresses with her haute-couture designer, Jean Louis, she would also make plans for the stage lighting. She truly wanted viewers to be awed by focusing on the effect of
At ElektroCouture we're transforming the relationship of fashion and technology.
"Because you can look smart and pretty at the same time.’’
Frozen With this concept, we married our love for laser cutting, ArtDeco and LEDs into one product. Inspired by the classical and timeless Art deco jewelry design in the 1920s and 30s we wanted to create a new and more current version using mirrored-effect acrylics. Due to its geometric shapes, classical Art deco triggers our designer as well as our technical heat. “It’s like math in pretty” explains our founder Lisa Lang quite often. Sharp edges are one of the design signatures in ArtDeco – which made our choice of tools quite easy. There only can be a laser cutter.
Every season we’re developing one unique bespoke show piece. The concept for 2015 is called ‘Lucie (dedicated to the first brave model who put it on) in the sky (midnight blue dress) with diamonds (white LEDs)’ – inspired by the famous Beatles song (we listened to it over and over). This is a one-off-piece and only available upon request. Would you like your own bespoke glowing concept? Let’s talk! Picture yourself in a boat on a river With tangerine trees and marmalade skies Somebody calls you, you answer quite slowly A girl with kaleidoscope eyes Cellophane flowers of yellow and green Towering over your head Look for
Entrepreneur.com's Nicholas Borsotto Machado Monteiro published an article making a case for how Berlin is Europe's startup capital. In the piece, he mentions ElektroCouture and some other great startups that have put their roots down in Berlin. Monteiro's reasoning on what makes Berlin a great city for a startup includes low rental costs, the ease in which someone can get a visa, the low-cost educational system in Germany, the vibrant economy, and of course, the unique culture within the city. While we agree with all of these, we couldn't be happier to call Berlin home.
In March 2018, Deutsche Welle held a video broadcast on ElektroCouture and how companies are digitizing clothing. More specifically, how those digitized clothes could connect to the internet and be made to measure via 3D printers. The piece also highlighted our Marlene dress and how ElektroCouture fulfilled the dream of Marlene by creating the dress based on letters that she left behind. View the broadcast on the right!JTNDaWZyYW1lJTIwc2Nyb2xsaW5nJTNEJTIybm8lMjIlMjB3aWR0aCUzRCUyMjQ4MCUyMiUyMGhlaWdodCUzRCUyMjM4NyUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsaWduJTNEJTIybWlkZGxlJTIyJTIwbmFtZSUzRCUyMkRpZ2l0YWwlMjBHZXJtYW55JTNBJTIwU21hcnR5JTIwcGFudHMlMjAlN0MlMjBEVy5DT00lMjIlMjBtYXJnaW53aWR0aCUzRCUyMjAlMjIlMjBtYXJnaW5oZWlnaHQlM0QlMjIwJTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cuZHcuY29tJTJGZW1iZWQlMkY0ODAlMkZhdi00Mjg0MDAyNyUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==
Anja Rützel for Spiegel Online covers luminous examples in FashionTech which includes our glowing Marlene dress. She takes an in-depth look into whether FashionTech can make it into the masses as designers and creative technologists experiment with fashion that showcases technical abilities.
Vodafone recently covered ElektroCouture and Marlene in their Featured magazine based on digital culture. In the article, Janette Baumann talks about how digital technologies are opening new possibilities for fashion makers and how these new possibilities can enrich everyday lives. The future is definitely exciting and we'll be here to continue making it.
Cafe de Lumiere Cristoper Santos is not only our house photographer but also an amazing artist with whom we enjoy working a lot. Cristopher also shares our love for traveling – it’s always great to find new patterns and inspirations across the world. Cristopher found a new pattern on a street in Warsaw, Poland. It was a wonderful old retro-style illuminated sign. It’s mounted on a historical building – and joins old architectural lines with light patterns. Of course, we couldn’t keep our hands of it – and turned this lovely travel memory into a wearable piece of art.
Berlin Graffiti In this collection, we experimented with old industrial knitting machines – to a point where we’re now able to knit patterns and photos. With that we can transfer memories into a wearable experience. Additionally, we infuse our garments with light technology which includes our own smart battery system. This latest generation also has an audio sensor that makes the light pulse in the beat of your environment. This garment has been made with 80% bio merino wool, is fully washable and can be recharged with a USB Cable. Cristoper Santos is not only our house photographer but also an
Elements At ElektroCouture we create ready-to-wear Fashion Technology pieces. We always love to collaborate with great artists and bring them in a new context with technologies. When we met Laura Wass from WXYZ Jewelery from Brooklyn, New York we knew something special was going to happen. Everyone in fashion is looking towards technology to find new inspiration and a new way to tell a story. Laura Wass came to us with her amazing designs and a simple question: ‘can you make it glow?’ And we certainly did. Even more so, we developed an entire story and ecosystem for a technology revolution in