Lisa Lang

Lisa Lang, Founder & CEO

Entrepreneur Experience

Lisa Lang is a German entrepreneur, technologist and international speaker. Her brands ElektroCouture and ThePowerHouse are leading agencies for FashionTech, wearable technologies, smart textiles manufacturing and making things glow.

Lisa founded ElektroCouture in 2013 and registered in 2014. She believed in the opportunity to fuse technology with fashion even though she did not come from a background in fashion.

With the success of ElektroCouture, Lisa then started ThePowerHouse in response to the growing demand from companies searching for educational workshops, prototypes and needs for consultation on FashionTech.

From her experience as an entrepreneur, she has gained recognition as one of Forbes Europe’s Top 50 Women in Tech, top 100 most influential people in wearable tech worldwide, one of 25 leaders in fashion and technology worldwide, and has been listed as one of the 50 most important women for innovation & startups in the EU.

Beyond her work on her companies ElektroCouture and ThePowerHouse she has been a mentor for fashion and tech-focused programs — serving as a jury and mentor for Fashion Council Germany & H&M Fellowship Programme and as an Evangelista for the Berlin Geekettes.

Lisa has also advised the Ministerium für Wirtschaft Arbeit Energie und Verkehr and the European Union on the future of fashion technology within Germany and Europe.

In 2018, she was included as an expert in ‘The State of Fashion 2019’ which is an annual report written and researched by the Business of Fashion and McKinsey & Company. This prestigious report includes major insights and information on findings within fashion.

To connect and follow along Lisa’s entrepreneur journey visit her on Twitter and Linkedin.

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Speaking Experience

As an international speaker, she has extensive experience on stage and has spoken at DMEXCO, ReMode, Entrepreneurship Summit, TechCrunch, NEXT Conference, European Union SME, Pioneers Festival and Web Summit to name a few. To view some of her presentations please visit here or view on the right.

Some of her speaking topics include but are not limited to:

  • Innovation
  • Future Trends
  • Fashion Tech
  • Sustainability
  • Women in Tech
  • Future Work
  • Motivation
  • Rapid Prototyping
  • Mobility
  • Entrepreneurship

To book Lisa for a speaking engagement or workshop, please email contact@elektrocouture.com.

Background Information

Lisa Lang comes from a Franconian craftsmen family. Her father is a bricklayer, her uncle is a carpenter, the other uncle is an electrician. Growing up, she spent a lot of time in their workshops and even wanted to become a carpenter herself growing up.  

Lisa attended university in Stuttgart at the Merz Academie, where she was taught in the Bauhaus principles: the artist is a craftsmen, the craftsmen is an artist. She started her course in Graphic Design but then got drawn into a new course called New Media – a mix of art and software engineering. In that time she learned how to solder LEDs, program websites and problem solve like an engineer. 

In 2007, she received a scholarship by the German ministry for education and went to Australia for an internship semester where she worked in radio broadcasting, newspapers and art museums. After this experience, Lisa decided to stay in Melbourne and finish her studies at Monash University. There she received her bachelor degree in Arts in Media and Communication. 

In Australia, she worked a Project Manager at areeba digital agency and as program director for SitePoint. 

Shortly after returning from Australia, Lisa moved to Berlin. She was soon employed as the Content Director for Campus Party and in technical marketing for the Silicon Valley unicorn Twilio. 

She also went to continue her education and started a Master of Business Administration (MBA) in innovation and entrepreneurship course at the Berlin School of Economics and Law (HWR). However, she never finished the course, instead, she started her first company, ElektroCouture.