Nuit Blanche Inspired by the White Nights – nights that are never completely dark – this jacket is lit with 336 Osram LEDs. The technology integrates active lighting on fabrics that can be washed, draped or ironed and have therefore all the properties needed for garment production. The piece is powered by a hidden rechargeable battery. Nuit Blanche was created Anja Dragan. She graduated with an MA in fashion design from the Dutch ArtEZ Academy of Art & Design in 2015. During her studies, she held an internship with the couturier Iris van Herpen and took on an exchange semester
Last December ModeLab spent three days with ElektroCouture to capture the burgeoning Berlin FashionTech scene. During this time they worked with some of our go-to photographers, Sandra Ebert and Lucas Christensen, and with models, Marusja Archiper and Esther Welzk. During the photo-shoot, the models wore Marlene and Nuit Blanche designed by Anja Dragan and ElektroCouture. ModeLab is a magazine originating in Paris. They are establishing a conversation around FashionTech and the result is something to swoon over and something physical to hold. The magazine is available for purchase here. During their time spent in Berlin, a video of the editorial process was also
The Bundesministerium für Wirtschaft und Energie wrote on the emergence of FashionTech and ElektroCouture this summer after an interview with our founder, Lisa Lang. Starting with the Berlin Coat and the feeling when one gets while flying into Berlin at night, and then discussing the reasons behind why Lisa Lang started ElektroCouture. Lisa really wanted something to glow so started creating her own clothes. Now she's been makings things glow for five years. As thorough as any German department is, the Bundesministerium für Wirtschaft und Energie also provided resources for getting started in fashion and FashionTech within Germany. To read the article,
Knitty Knowles of Forbes covers our founder, Lisa Lang, as they discuss making things glow, the history of ElektroCouture and the future of FashionTech. Knowles then goes on to cover some of ElektroCouture's most recent projects, The Berlin Project and Marlene.
The Berlin Project When you fly into Berlin at night the first thing to welcome you are the bright dots and lines of the city lights against the dark ground, full with the promise of excitement. The oversized knitwear design of the Berlin Coat captures this moment. The coat is made of extra-fine Oekotex 100-certified Merino Wool, which makes it lightweight and protects you from the extreme weather while also providing a soft grip. The pattern of the coat shows the Berlin city map, graphically stylised and pixelated. The garment is knitted on one of our hacked Jacquard machines. The
Marlene The internationally acclaimed actress Marlene Dietrich was a role model to many women, because she promoted the empowerment of women, not only through her lifestyle but in particular through her way of dressing masculine. At the same time, she managed to stay sensual and feminine. Marlene Dietrich was known for being a perfectionist and a unique character. In her letters in 1958 to designer Jean Louis she wrote about a dress, which should glow and be interactive. Marlene's Wish ‘This way I can light up and take the light off at will. This will puzzle the people which is