Initially exclusively designed for the organizing team of Pioneersfestival 2014, ElektroCouture teamed up with Bowtieswala from Warsaw to give the traditional bowtie a fashionable technology touch.
What started as a one-off project turned into a world’s first product: a handmade couture bow tie made with glass fibre optic material and a smart battery system.
We used Glass Fibre Optic Material for it’s subtle yet very effective light effect – it sparkles like a midnight stargaze which makes the bowtie noticeable but not annoying or disturbing.
The response at the release party was overwhelming. Men very much enjoyed is wearing it a traditional bowtie, whereas women preferred to wear it as hair piece, bracelet or brooch.