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The Marlene Project

ElektroCouture created a glowing couture dress, designed by Anja Dragan, inspired by the original letters of style icon Marlene Dietrich.

The documentary ‘Das letzte Kleid der Marlene Dietrich‘ is airing on May 7th on ARTE, with a guest appearance of Wolfgang Joop!

The Story

The internationally acclaimed actress Marlene Dietrich was a role model to many women, because she promoted the empowerment of women, not only through her lifestyle, but in particular through her way of dressing masculine.

At the same time she managed to stay sensual and feminine. Marlene Dietrich was known for being a perfectionist and a unique character. In her letters in 1958 to designer Jean Louis she wrote about a dress, which should glow and be interactive.

Marlene's Wish

‘This way I can light up and take the light off at will. This will puzzle the people which is good. They will not know if they imagine the light or if they are there’, explains Marlene in ARTE documentary ‘Das letzte Kleid der Marlene Dietrich‘.

Since the technology was not as advanced as today, this vision of a FashionTech dress was not possible back then. Up until recently this dream of a dress was created by ElektroCouture and the idea of Marlene was realized.

Fashion for the Future

ElektroCouture collaborated with reputable companies to produce a high-end result. They collaborated with Swarovski on custom-made crystals, which suit perfectly with the material and e-broidery® technique by Forster Rohner Textile Innovations that utilizes Osram LEDs.

The story and production of Marlene Dietrich’s dress were inspired and filmed by the film production company CO2 Berlin. The official screening on ARTE will be on 7th. May 2017. Then Marlene’s dress will travel the world and will be seen in exhibitions.

Live Screening Event

The story and production of Marlene Dietrich’s dress were filmed by the film production company CO2 Berlin. The official screening on ARTE will be on 7th. May 2017.

On the same day, ElektroCouture is holding an event, where the guests can watch the screening of the movie ‘Das letzte Kleid der Marlene Dietrich‘, with a guest appearance of Wolfgang Joop and see the original dress up close. Then Marlene’s dress will travel the world and will be seen in exhibitions.

Please contact us for details!

Bespoke Services

Since 2014 ElektroCouture has established itself as the world’s first agency to pioneer bespoke innovative electronic wearable technology for the fashion industry.

Through working with major companies ElektroCouture now has a rich experience and expertise in fashion technology. CEO and Founder of ElektroCouture Lisa Lang managed to turnaround the fashion and technology industry by connecting these two niches together.

Please contact us for future projects!

Press Kit

Find the latest press kit for the Marlene Project [Pictures+Press release ENG+DE] here. Find a kit with our Look Book and high res pictures of our new designs here.

You have an idea for a sophisticated product like The Marlene Project and are looking for the right partner? We can help you – So drop us a line!

 

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